Meghan Markle’s recent $90 wine launch under her lifestyle brand, As Ever, has become a target of harsh criticism, with actress Cameron Diaz reportedly tearing apart the product by revealing its actual ingredients and receipts. Meghan, who has been expanding her brand beyond just lifestyle and wellness products, added a Napa Valley Rosé to her lineup in 2025. While the debut 2023 edition sold out rapidly, the 2024 vintage has faced uneven sales and skepticism from buyers.
Cameron Diaz, celebrated for her straightforward approach to consumer advocacy, scrutinized Meghan’s wine launch and questioned the quality and authenticity of the product. Diaz reportedly obtained and analyzed the ingredients and receipts of the wine production, publicly disputing Meghan’s portrayal of the wine as a premium, carefully crafted blend. Diaz’s critique emphasized that the wine composition and price point do not align with the lofty claims promoted in Meghan’s marketing, suggesting consumers might not be getting the value they expect for $90 a bottle.
This public takedown has stirred controversy, as Meghan had presented the wine as a product of passion and elegance, evoking notes of stone fruit and minerality. The backlash also highlights skepticism about celebrity wine brands and the fine line between genuine craftsmanship and celebrity marketing.
The disappointment in the wine’s performance is compounded by reports that the 2024 vintage remains unsold in many outlets days after launch, a stark contrast to the first edition’s instant sell-out. This has fueled discussion about whether Meghan's brand is facing growing challenges after an initial wave of enthusiasm.
Despite the criticism, Meghan’s As Ever brand continues to attract attention, with ongoing launches like jams, baking mixes, and plans for sparkling wine. The controversy underscores the difficulties celebrities face in translating fame into lasting business success in niche luxury markets.
In summary, Cameron Diaz’s exposure of Meghan Markle’s As Ever wine’s actual facts and receipts has cast doubt on the product's premium status and sparked debate about celebrity-brand transparency and consumer expectations.Meghan Markle’s $90 wine launch under her lifestyle brand, As Ever, has drawn sharp criticism after actress Cameron Diaz publicly challenged the product’s quality by revealing actual ingredients and receipts. Meghan’s brand, known for its upscale offerings, recently added a 2024 Napa Valley Rosé to its collection, following a sold-out 2023 vintage. However, Diaz questioned whether the wine truly lived up to the premium claims heralded by Meghan’s marketing.[2][3][5]
Diaz, known for her candid consumer views, obtained insight into the wine’s production details and found inconsistencies between the luxurious image portrayed and the actual components and pricing. She highlighted that the ingredients and brewing process might not justify the steep $90 price tag, suggesting the product might be more about branding than substance.
This revelation has sparked controversy among consumers and critics, many of whom were initially drawn to Meghan’s brand for its perceived authenticity and connection to her personal story. The wine’s slower sales than expected and Diaz’s public critique have raised doubts about the enduring appeal of celebrity-endorsed luxury goods.
Despite the backlash, Meghan’s As Ever brand remains active with plans for further product launches including jams, baking mixes, and a sparkling wine line. While the brand continues to attract attention and loyal customers, the recent controversy underscores the challenges celebrities face in expanding their ventures into competitive luxury markets.
In summary, Cameron Diaz’s exposure of the real ingredients and receipts behind Meghan Markle’s high-priced wine has rocked the As Ever launch, questioning its value and authenticity, and igniting debate over celebrity branding and consumer transparency