In a shocking twist that has sent Meghan Markle’s luxury lifestyle brand into a tailspin, Hollywood star Cameron Diaz has taken aim at Meghan’s highly anticipated $90 wine launch, unleashing a scathing breakdown complete with actual ingredient listings and receipts that threaten to derail the Duchess of Sussex’s entrepreneurial dream.
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Meghan’s “As Ever” wine line, which recently debuted a 2024 Marlborough Sauvignon Blanc priced at $30 per bottle or $90 for a set of three, quickly garnered attention—but not all of it was positive. While the launch was meant to showcase Meghan’s taste for craftsmanship and modern elegance, Diaz’s unexpected critique exposed a far less glamorous side behind the bottle.
Sources say Diaz, an avid wine enthusiast and respected figure in the wellness community, conducted an in-depth comparison of Meghan’s wine against industry standards and similar products. What she revealed was stunning: the ingredients and production methods behind “As Ever” fell short of what consumers should expect from a luxury product at that price point.
Publicly, Cameron detailed that the wine uses common mass-produced blends and additives usually found in far cheaper bottles, warning fans that the premium price tag doesn’t align with the quality and authenticity promised by Meghan’s branding. Diaz’s receipts—showing sourcing details and ingredient lists—painted a picture of a product leaning heavily on marketing rather than true craftsmanship.
Social media immediately lit up with buzz around Diaz’s revelations, with critics accusing Meghan of overhyping and overpriced branding, while supporters defended the Duchess, emphasizing the challenges of launching a new brand and applauding her business acumen.
Industry insiders hint this clash could impact “As Ever”’s credibility and raise questions about transparency and the future direction of Meghan’s brand ventures—especially as she seeks to solidify herself as a serious lifestyle entrepreneur beyond royal titles.
This fiery dispute marks a new chapter in the Sussexes’ public journey—one filled with high stakes, bold branding, and increasingly fierce competition.
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